Fresh Tracks Canada
Fresh Tracks Canada is a travel company focused on Canadian train vacations. Our Canadian Insiders help clients plan personalized vacations to create the best possible experience when they visit. With a history of over 30 years helping travelers and planning 15,000 Canadian vacations, they are a lead source for train vacation packages in Canada.
Year
2021-2022
Full time Position
Jessica Li
Role: Graphic Design and Marketing Intern
- Created organization within company’s 2000+ asset library
- Designed digital advertisements for social media
- Regularly checked the marketing email inbox
- Edited promotional videos
- Designed travel itineraries and information flat sheets
- Optimized website through a content management system
The Objective
As my first big position departing university, I worked as a graphic design and marketing intern for Fresh Tracks Canada. I was an assistant to the lead Graphic Designer, and worked with her to create all of the graphics in different departments of the company.
Year
2021-2022
Full time Position
Jessica Li
Role: Graphic Design and Marketing Intern
- Created organization within company’s 2000+ asset library
- Designed digital advertisements for social media
- Regularly checked the marketing email inbox
- Edited promotional videos
- Designed travel itineraries and information flat sheets
- Optimized website through a content management system
- Updated branding for 5 brochures and mailed over 25,000 copies worldwide to clients
The Objective
As my first big position departing university, I worked as a graphic design and marketing intern for Fresh Tracks Canada. I was an assistant to the lead Graphic Designer, and worked with her to create all of the graphics in different departments of the company.
Website
I assisted in updating the imagery and sizing of images and layout on the Fresh Tracks website. Going through their CMS platform, DatoCMS, I would perform SEO updates on images and combed the blogs and trip sites for changes. Additionally, before the launch of the new site, I performed user testing on the site and organized my comments and critiques for our back-end developers to update.
Hero Image Photoshoot
In a photoshoot project in collaboration with the design agency, Will Creative Inc., I assisted in directing and dressing. The goal was to highlight our legendary hospitality with our travel advisors as Fresh Tracks is known for its personalized experience and care. We dressed each person with specific colors to show their personalities. After the photos were edited, their friendly faces are now seen on the hero banners and throughout the site.
Hero Image Photoshoot
In a photoshoot project in collaboration with the design agency, Will Creative Inc., I assisted in directing and dressing. The goal was to highlight our legendary hospitality with our travel advisors as Fresh Tracks is known for its personalized experience and care. We dressed each person with specific colors to show their personalities. After the photos were edited, their friendly faces are now seen on the hero banners and throughout the site.
Print Designs
With Fresh Tracks, we have a huge amount of information for each location and trip we carry. There are brochures of every region in Canada with their respective trips and guides. Our flat sheets are about general tips and more in-depth information about some topics such as weather or holidays. All documents are produced and optimized for online and physical viewing.
Brochures
Under time constraints, I worked with the Lead Designer on updating the branding for all 5 brochures. I edited train. layouts, journey maps, additional content, image placements, and more. The new brochures were swapped out in links in our newsletters, social advertisements, website, and emails. We have since sent out nearly all our Canadian and USA inventory, with a run of over 25,000 copies.
Flatsheets
I designed and edited text and layouts of over 100 client facing flat sheets. I researched and copywrote sections while maintaining brand consistency.
Advertisements
We sent out ads twice a month for our Instagram stories, Facebook posts, and email newsletters. I designed the ads in a multitude of styles while keeping consistent with the brand identity. I picked images and edited them to represent the ad topic or weather of the promoted trips.
Advertisements
We sent out ads twice a month for our Instagram stories, Facebook posts, and email newsletters. I designed the ads in a multitude of styles while keeping consistent with the brand identity. I picked images and edited them to represent the ad topic or weather of the promoted trips.