SPACE(S) is the award-winning Fall 2020 issue of WOO Publication. As an Emily Carr University of Art + Design student-led publication, each issue showcases student, faculty, and alumni work across all disciplines.
Year
2020-2021
University Club
Jessica Li, Nicole Yamamoto, Kin Chua, Arina Sin, Aamir Ullah, Joshua Louie, Shannon Ruth
My role: Media Director
- Designed for the magazine page layouts and photographed artwork.
- Planned posts for WOO Publication’s two Instagram accounts, WOO Publication and Faces of Emily Carr University.
- Organized a schedule for posts and production with a group of 5 designers.
- Created and posted media ranging from motion graphics to videos to photo edits.
The Objective
As Media Director, I and my team created interactive social posts to build excitement surrounding the SPACE(S) issue leading up to release. We also had the goal to build a community on WOO’s two Instagram pages.
Awards
Woo:Space(s)
SPACE(S) is the award-winning Fall 2020 issue of WOO Publication. As an Emily Carr University of Art + Design student-led publication, each issue showcases student, faculty, and alumni work across all disciplines.
Year
2020-2021
University Club
Jessica Li
Nicole Yamamoto
Kin Chua
Arina Sin
Aamir Ullah
Joshua Louie
Shannon Ruth
My role: Media Director
- Designed for the magazine page layouts and photographed artwork.
- Planned posts for WOO Publication’s two Instagram accounts, WOO Publication and Faces of Emily Carr University.
- Organized a schedule for posts and production with a group of 5 designers.
- Created and posted media ranging from motion graphics to videos to photo edits.
The Objective
As Media Director, I and my team created interactive social posts to build excitement surrounding the SPACE(S) issue leading up to release. We also had the goal to build a community on WOO’s two Instagram pages.
Awards
Brand Identity
The theme of the issue came about due to the unique situation we were in, as a community. COVID-19 affected all of us and the world needed a space for political, social, physical, mental, and emotional awareness. SPACE(S) involves me and you, here and there, together and apart, fast and slow, everywhere. What SPACE(S) are you in? What does SPACE mean to you?
Type & Design Styles
We collectively brainstormed keywords that reminded us of Space and this led to a focus on large, space-consuming Sans Serif typefaces to vibrant neon colors.
The Magazine
The final issue consisted of dark pages with contrasting elements. Utilizing an outer space theme with ultra-wide texts, the result was an expressive book with importance on the art pieces with smart layouts of text bordering each page.
Social Media
Woo Publication
While assisting in designing the magazine, my main focus was on managing the WOO Publication Instagram page. I created templates and followed our brand identity for our engagement posts. We incorporated motion graphics, videos, 3D models, and photos to create a unique scrapbook-y feeling to our Instagram feed. We also designed Instagram filters for our followers to tag us. During the 4 months that I led the Social Media pages, we amassed 100 followers, our target audiences were students and alumni.
Instagram Filters
We used Spark AR Studio to import our images and animate the two filters.
Faces of Emily Carr
While managing the WOO Instagram page, we also worked on it’s side project, Faces of Emily Carr. It’s purpose was to introduce students of Emily Carr University by displaying their advice, practices and personality to inspire current and future students.
Photographer and Illustator
My role was to photograph and illustrate portraits for posts while Nicole Yamamoto designed the templates. I collaborated with the editorial team and we posted one interview every week. While they interviews the students, I pieced together their noteworthy quotes into slides along with fun visuals. I also created a library of stickers for adding to slides.
