Jessica Li — home

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Available for projects

Available for projects

ABOUT

Designer by trade.

Designer by trade.

Designer by trade.

Storyteller
by instinct.

Storyteller
by instinct.

Storyteller
by instinct.

Hey, I’m Jessica. I live at the intersection of UI/UX, graphic design and performance marketing, crafting bold visuals backed by strategy.

Hey, I’m Jessica. I live at the intersection of UI/UX, graphic design and performance marketing, crafting bold visuals backed by strategy.

Jessica standing on a mountain ridge above a fjord

Somewhere very windy, Lofoten, Norway

Trained in communication design in Vancouver, sharpened on law-firm deadlines in London, and now making ads that earn their clicks in Toronto.

Trained in communication design in Vancouver, sharpened on law-firm deadlines in London, and now making ads that earn their clicks in Toronto.

Trained in communication design in Vancouver, sharpened on law-firm deadlines in London, and now making ads that earn their clicks in Toronto.

I studied Communication Design at Emily Carr University and the University of Reading in the UK. In London, in-house at Charles Russell Speechlys and Macfarlanes, I designed newsletters, social content, presentations and event collateral for global clients including Nike, Mercedes F1, Cathay Pacific and HelloFresh, working with marketing teams and external vendors on tight timelines.

Back in Canada at OLIVER, I worked with lululemon’s marketing and production teams on digital and print assets for major campaigns, from the Team Canada web rollout to the Run with the Roses 5K. Today I’m a performance designer at Directive, balancing 4-7 clients on the daily.

7

years designing, in-house, agency-side and freelance

3

cities called home: Vancouver, London, Toronto

2

design awards, from RGD and Applied Arts

What I do.

What I do.

Performance design

Ads and landing pages built to be tested, iterated and scaled.

Branding & campaigns

Identities and campaign systems that work from billboard to bib.

Editorial & print

Reports, brochures and infographics that make dense content easy.

UI/UX & motion

Prototypes, web assets and animation that give brands a pulse.

Tools: Figma, Claude, Adobe InDesign, After Effects, Illustrator, Photoshop, Premier Pro, Canva, Framer, Wordpress, ElevenLabs

Experience.

Experience.

2026 — now

Directive

Performance Designer

Toronto

2024 — now

Freelance

Designer

Remote

2025 — 2026

OLIVER · The Brandtech Group

Designer, lululemon

Vancouver

2025 — 2026

ISM Creative

UI/UX Designer

Vancouver

2024 — 2025

Macfarlanes

Designer & Creative Artworker

London

2023 — 2024

Charles Russell Speechlys

Graphic Designer

London

2022 — 2023

The Chartered Governance Institute

Content Marketer & Graphic Designer

London

2019 — 2022

Early work

Fresh Tracks Canada, TEDxEmilyCarrU, Providence Health Care, WOO Publication

Vancouver

EDUCATION

Emily Carr University of Art + Design

Bachelor of Design, Communication Design.

OFF THE CLOCK

Traveller (45 countries and counting), shopaholic, ENTJ, Taurus, and big foodie!

Let’s build something smart, striking and a little unexpected.

Let’s build something smart, striking and a little unexpected.

Let’s build something smart, striking and a little unexpected.

Jessica Li
Jessica Li

© 2026

Designed in Framer · Set in Bricolage Grotesque & Plus Jakarta Sans