I refreshed five brochures for Fresh Tracks Canada’s rebrand, updating layouts, journey maps, and imagery to reflect the new brand identity.
The details:
Fresh Tracks Canada is a train travel agency, they had upgraded their branding recently, therefore I focused on improving layout, hierarchy, and visuals to make the travel offerings clear and engaging. The updated brochures were used across newsletters, social posts, the website, and email campaigns. I also coordinated customer orders through an email request form and managed a print run of over 25,000 copies across Canada and the U.S.