The Run With the Roses 5K is a nighttime New Year’s Eve run hosted by lululemon along Pasadena’s iconic Rose Parade route. It features a near-midnight start, with an optional “Beat the Countdown” wave for runners aiming to finish before the new year arrives. A branded pop-up with exclusive merchandise and community programming adds to the event experience. It’s a festive, high-energy way for participants to close out the year.