Run with the Roses 5K.

Visual identity, plus digital and print event visuals, for lululemon’s New Year’s Eve 5K along Pasadena’s Rose Parade route.

CLIENT

lululemon, at OLIVER

YEAR

2025

MY ROLE

Branding

Social media

Print design

Art direction

The brief.

The Run With the Roses 5K is a nighttime New Year’s Eve run hosted by lululemon along Pasadena’s iconic Rose Parade route. It features a near-midnight start, with an optional “Beat the Countdown” wave for runners aiming to finish before the new year arrives. A branded pop-up with exclusive merchandise and community programming adds to the event experience. It’s a festive, high-energy way for participants to close out the year.

Run with the Roses 5K — marathon video_2

Run with the Roses 5K — NA_Q4_OCT25_RWTR2025_Drop 3_EventsDay_CheerSigns_36x247

Run with the Roses 5K — NA_Q4_OCT25_RWTR2025_Drop 3_EventsDay_CheerSigns_36x245

Run with the Roses 5K — NA_Q4_OCT25_RWTR2025_Drop 3_EventsDay_Runner_Bib_Template_7.

Run with the Roses 5K — Group 1321322617

Run with the Roses 5K — NA_Q4_RWTR_Community_EventPoster_24x36

Run with the Roses 5K — Alt_RWTR200 - Discount Postcard (Print) (1)

Run with the Roses 5K — Frame 1321322710 (1)

Run with the Roses 5K — NA_Q4_OCT25_RWTR2025_Drop 3_EventsDay_CheerSigns_36x242

Run with the Roses 5K — Alt_Discount Postcard (Print)

Run with the Roses 5K — Alt_RWTR200 - Discount Postcard (Print)

NEXT PROJECT

Run with the Roses 5K.

Run with the Roses 5K.

Run with the Roses 5K.

The brief.

Macfarlanes — OPRE

Macfarlanes — OPRE

Macfarlanes — OPRE