I joined Macfarlanes during a pivotal rebranding phase where the firm was actively modernizing its identity. The challenge was to elevate their traditional aesthetic without losing the legacy and professionalism that define the legal sector. I collaborated closely with internal teams to streamline the brand across print, digital, and client-facing materials—ensuring a cohesive experience at every touchpoint. This involved integrating contemporary design elements while maintaining clarity, authority, and trust in the visual language.