A microsite, animated cover, motion promos, and social posts using the full rebrand palette to showcase the firm’s key 2023 milestones.
The details:
Leveraging the full secondary palette from Charles Russell Speechlys' rebrand, I designed a microsite, animated cover, motion promos, and static social posts to showcase the firm’s key milestones and achievements in 2023. Sections were colour-coded with tonal variations to establish hierarchy and guide viewers through the content. The animated cover tied all sections together, using brand graphic devices and motion transitions to emphasize connections and highlight the versatility of the new brand while keeping the storytelling cohesive and engaging.