I conceptualized the festival’s futuristic world by designing 3D planets in Cinema4D and illustrating a comic strip to guide users into the experience. I conducted user research about people's interests in festivals and aligned the values to the website's offerings. Each section balanced visuals, lore, and interactivity to create an immersive journey. Layout, color, and typography were crafted to evoke a vibrant, otherworldly feel and encourage exploration and community throughout the digital event.